Need a women’s wellness expert? Why Pink in Progress should be your next quote or podcast guest

If you’re writing about women’s health, new motherhood, fitness, loneliness or the quiet work of building habits that last, you need sources who can speak to real women’s lives, not just the latest trend. And if you host a podcast, you need guests who bring warmth, honesty and something listeners can actually use the next morning.

That’s where we come in. Pink in Progress is a women’s wellness coaching and community brand built around one simple idea: find your strength, find your girls. We combine 1:1 coaching with circles, walk clubs and community for women in every season of life, from new motherhood to midlife, divorce, grief and everything in between.

This page is for journalists, editors, producers and podcast hosts. It explains who we are, what we can speak on, what makes our perspective different, and how to reach us. If you’re on deadline, jump straight to how to book us.

Pink in Progress at a glance

• 🌸
  What we areCoaching plus community

  1:1 wellness coaching paired with circles, walk clubs and connection for women.

• 👶
  Who we serveWomen in every season

  New and expecting moms, busy professionals, women after divorce or loss, and women in midlife and beyond.

• 📚
  What we publishA research-backed journal

  Long-form guides on fitness, nutrition, new motherhood, coaching and community, with sources cited in every post.

• 🎙️
  How we show upWarm, honest, useful

  No food rules, no shame, no “bounce back.” Practical ideas people can try this week.

• 🤝
  Our laneCoaching, not medical care

  We’re clear about scope and point people to doctors, dietitians and therapists when they need them.

• ⏱️
  AvailabilityQuick, flexible, remote

  Written quotes, phone or video interviews, and remote podcast recordings.

Who we are

Pink in Progress exists to fill a gap: women are often handed workout plans and diet rules, when what many of them really need is support that fits their actual lives, and people to do it with.

So we built something different. Our coaching helps women set realistic goals, build habits around movement, food, sleep and stress, and keep going when life gets messy. Our community gives them the other half: new mom circles, stroller walk clubs, virtual circles, and support circles for women going through divorce or widowhood. As we put it in our post on what “getting your pink back” really means, it isn’t a bounce-back. It’s strength, energy and friends, after a baby or any hard season.

We also publish the Pink Journal, a growing library of in-depth guides on topics like postpartum exercise, protein and supplements, hydration, running, body image, loneliness and coaching itself. Every post cites its sources, so our perspective is grounded in research, not just opinion.

What makes us different

There are a lot of wellness voices out there. Here’s what we bring to your story or show that you may not get elsewhere.

1. We connect coaching and community

Most wellness experts talk about either the individual (habits, motivation, workouts) or the social side (friendship, loneliness). We work at the intersection. We can speak to why a plan works better when someone is in your corner, and why community is one of the most underused tools in women’s health. We explain how the two fit in how coaching and community work together.

2. We speak to every season, not just the shiny ones

We talk about the seasons many wellness brands skip: the fourth trimester, the loneliness of new motherhood, starting over after divorce, rebuilding after loss, going gray, midlife changes. If your story is about a real woman in a real season, we can help you tell it with care.

3. We’re anti-shame, on purpose

We don’t do food rules, “bounce back” language, before-and-after photos or anti-aging messaging. That makes us a safe, credible voice for sensitive stories about bodies, postpartum recovery, eating and self-image, where the wrong framing can genuinely hurt readers.

4. We’re research-backed and source-ready

Our journal is built on cited research, from Cochrane reviews and CDC data to studies on habit formation, self-compassion and social connection. When we give you a quote, we can point you to the research behind it, which saves you time and strengthens your piece.

5. We know our lane

We’re coaches, not doctors, dietitians or therapists, and we say so. We won’t diagnose, prescribe or give medical advice in your story. When a question needs a licensed professional, we’ll tell you, and we can explain where coaching fits alongside clinical care. Editors appreciate that, and so do readers.

6. We’re practical

Our audience is busy women, often with a baby on one hip. So our advice is concrete: a 10-minute walk after drop-off, a one-handed snack, a script for a hard conversation, a plan sized to fit a real week. Your audience gets something they can actually use.

7. We include mental health and safety information

When stories touch on postpartum depression, disordered eating or crisis, we always include resources like the National Maternal Mental Health Hotline and 988, and we encourage readers to seek professional help. It’s part of how we show up.

8. We write the way real women talk

Our tone is warm, direct and a little playful, never clinical or preachy. We explain research in everyday language and avoid jargon, so your readers and listeners feel like they’re hearing from a knowledgeable friend, not a textbook. That makes our quotes easy to drop into a story and our conversations easy to listen to. And because we publish long-form guides on so many related topics, we can usually point your audience to a free, in-depth resource for anything they want to explore further after your piece.

Why a community-centered voice matters right now

Wellness coverage often focuses on the individual: the right workout, the right supplement, the right routine. Those stories matter. But a growing body of research suggests that something else is missing from many women’s lives, and from many wellness stories: connection.

The U.S. Surgeon General has called loneliness a public health issue. Close friendships have declined for women as well as men. And seasons like new motherhood, divorce and widowhood can be especially isolating, right when support matters most.

That’s why we think community-centered voices belong in more wellness stories. We can help your audience understand not just what to do for their health, but who to do it with, and why that makes the difference between a plan that fizzles and a routine that lasts.

Who our community is

When we speak, we speak from what we see in the women we serve:

• New and expecting moms navigating the fourth trimester, feeding, sleep loss and identity shifts.
• Busy working women trying to fit movement and rest around demanding schedules and travel.
• Women in transition after divorce, loss, a move or an empty nest, looking for a fresh start and new friends.
• Women in midlife and beyond redefining strength, aging and joy on their own terms.
• Beginners who have never thought of themselves as “fitness people” and want a gentle, judgment-free place to start.

What we can talk about

Here are the topics we’re most often asked about and love discussing:

• New motherhoodThe fourth trimester, new mom loneliness, postpartum body image, hurtful comments, feeding pressure and “fed is best.”
• Postpartum movementWhere to start once you’re cleared, walking, stroller walk clubs and gentle strength.
• Loneliness and friendshipWhy adult friendships are hard, the friendship recession, and how to build community as a grown woman.
• Working out with friendsWhy accountability and connection make movement stick, and how to find a workout buddy.
• Health coachingWhat coaches actually do, what sessions sound like, whether it’s worth it, and coach vs. dietitian vs. therapist.
• Habits and motivationWhy habits take longer than 21 days, if-then planning, self-compassion and non-scale wins.
• Fitness for real lifeHome workouts, beginner running, first half marathons and training on a busy schedule.
• Everyday nutritionProtein, collagen, hydration, electrolytes and simple family meals, without diet rules.
• Body imagePostpartum bodies, aging, going gray and body neutrality.
• Life transitionsSupport after divorce, widowhood and big life changes.
• Sleep and stressWind-down routines, sleep music and rest as part of wellness.
• Women and agingGirlhood as a state of mind, midlife, and redefining what getting older looks like.

Story angles we can help with, all year long

Planning your editorial calendar or podcast season? Here are timely angles we’re ready to support:

• JanuaryResolutions that actually last: why small habits beat big goals, and why going it alone is the hardest way.
• FebruaryFriendship as health: the loneliness research and how women can build their circle.
• SpringStarting to run or walk again, first 5Ks and getting outdoors with friends.
• MayMother’s Day and Maternal Mental Health Month: new mom loneliness, postpartum body image and support.
• SummerHydration, heat safety and staying active while traveling or with kids home.
• Back to schoolResetting routines, stroller walk clubs and finding your people in a new season.
• FallHalf marathon season, sleep and stress as days get shorter.
• HolidaysRest, boundaries, grief at the holidays, and enjoying food without rules.

For journalists and editors

We know what it’s like to be on deadline. Here’s what you can expect when you reach out:

• Fast, focused answers. Send your questions and we’ll reply with concise, quotable responses in plain language.
• Written or live. We can answer by email, or hop on a quick phone or video call.
• Sources included. When we reference research, we’ll share the link so you can verify it.
• Honest about scope. If your question needs a doctor, dietitian or therapist, we’ll say so rather than stretch beyond our expertise.
• Sensitive topics handled with care. We use person-first, non-stigmatizing language around bodies, weight, mental health and loss.
• Practical takeaways. We aim to give your readers at least one thing they can do this week.
• Brand assets ready. Our logo, colors and brand guidelines are available in our brand kit.

Formats we can contribute to

• 💬
  QuotesExpert commentary

  Short, quotable perspectives for news, lifestyle and service pieces.

• 📋
  TipsRoundups and lists

  Practical tips for “how to” and “ways to” stories.

• ✍️
  WritingGuest articles

  Bylined pieces on coaching, community and women’s wellness.

• 🎥
  VideoSegments and lives

  Video interviews, social lives and virtual panels.

For podcast hosts and producers

Podcasts have become one of the biggest ways people learn about health and wellness. Edison Research’s Infinite Dial 2025 found that 70% of Americans age 12 and older have listened to a podcast, and that monthly listening sits at 57% among men and 52% among women. Your listeners are looking for guests who feel like a friend with good information.

That’s our sweet spot. We bring warmth, a little humor, research your audience can trust, and practical takeaways they can use right away.

Episode ideas

• 👵
  New momsNobody warned me about new mom loneliness

  Why the newborn months can feel so isolating, and how to find your people.

• 👭
  FriendshipThe friendship recession and women

  Why making friends as an adult is hard, and why it matters for health.

• 💬
  CoachingWhat actually happens in health coaching

  A behind-the-scenes look at sessions, check-ins and the methods behind habit change.

• 🌟
  HabitsWhy your resolutions keep failing

  The real timeline of habits, if-then plans and self-compassion.

• 🫂
  Body imageLearning to love the body you’re in

  Postpartum bodies, aging and body neutrality, without the shame.

• 🏃‍♀️
  FitnessFrom walking to your first half marathon

  How busy women can start moving and keep going.

What your listeners walk away with

• A feeling of “oh, it’s not just me”
• One or two small, specific actions to try this week
• Research explained in everyday language
• Kinder ways to talk to themselves
• Ideas for finding community where they live, or online
• Resources for when they need more than a coach

Questions we love to answer

Not sure where to start your interview? These questions tend to spark great conversations:

• Why is it so hard for women to make friends as adults, and what actually helps?
• What’s one thing new moms wish someone had told them about the first months?
• Why do New Year’s resolutions fail, and what works instead?
• What does a health coach actually do, and who is coaching right for?
• How can women move more when they’re exhausted and short on time?
• How do you talk about bodies and food without shame?
• What does it mean to “find your strength” in a hard season?
• When should someone see a doctor or therapist instead of a coach?

The practical stuff

• Remote recording works great for us, audio or video.
• Flexible scheduling, including early mornings and nap-time slots.
• Prep-friendly. Send your questions or outline ahead, and we’ll come ready.
• Show notes support. We can share links to relevant journal posts and sources for your show notes.
• Sharing. We love telling our community about conversations we’re part of.

Panels, events and live conversations

Beyond articles and podcasts, we’re open to virtual panels, social media lives and community conversations on women’s wellness, new motherhood and connection. If you’re organizing an event and want a warm, practical voice on the agenda, include the format, audience and date in your request and we’ll let you know if it’s a fit.

The research we lean on

Our perspective is grounded in research we’ve written about in depth. A few examples of the evidence we can bring to your story:

• Loneliness is a health issue. The U.S. Surgeon General’s 2023 advisory reported that nearly half of U.S. adults experienced loneliness in recent years, and that the mortality risk of social disconnection is comparable to smoking up to 15 cigarettes a day.
• Women’s friendships have shrunk. According to the Survey Center on American Life, the share of women with six or more close friends fell from 41% in 1990 to 24% in 2021, and 10% of women said they had no close friends.
• Postpartum depression is common. CDC research shows about 1 in 8 women with a recent live birth report symptoms of postpartum depression.
• Body image and mood are connected. A systematic review found body dissatisfaction is consistently associated with prenatal and postpartum depression.
• Habits take longer than 21 days. A University College London study found new daily habits took an average of 66 days to become automatic, ranging from 18 to 254 days.
• Self-compassion helps people improve. Experiments by Breines and Chen found that treating yourself with compassion after a setback increased motivation to improve.
• Health coaching can help. A 2014 systematic review found health coaching was associated with better weight management, more physical activity and improved physical and mental health status in adults with chronic conditions.
• Strength training protects. A meta-analysis found strength training reduced sports injuries to less than one-third.

You’ll find these and more, with full citations, across our journal.

Our standards for every interview

1. We will
   Always

   Cite our sources

   Why

   Readers deserve to know where information comes from, and you deserve to verify it.

2. We will
   Always

   Stay in our lane

   Why

   We’re coaches. Medical, nutrition and mental health questions belong with licensed professionals.

3. We will
   Always

   Include resources on sensitive topics

   Why

   Someone reading or listening may need help today. We make it easy to find.

4. We won’t
   Never

   Promote diets or food rules

   Why

   Restriction and shame don’t build lasting health, and can harm vulnerable readers.

5. We won’t
   Never

   Use “bounce back” or anti-aging language

   Why

   Women’s bodies aren’t problems to fix, at any age or season.

6. We won’t
   Never

   Overpromise results

   Why

   Change takes time. We’d rather be honest than sell a quick fix.

The perspective we bring

Every guest brings a point of view. Here’s ours, in a nutshell:

• Health is social. Motivation fades. People don’t. The women in your corner are one of the strongest predictors of whether healthy changes stick.
• Small is powerful. A 10-minute walk you’ll actually take beats an hour-long workout you won’t. We size goals to fit real lives.
• Every season counts. New motherhood, midlife, grief and starting over aren’t detours from wellness. They’re part of it.
• Kindness works better than criticism. Shame is a terrible coach. Self-compassion helps people try again.
• Coaching complements care. Coaches, doctors, dietitians and therapists each have a role. The best support is a team.
• Joy belongs in wellness. Movement with friends, laughing on a walk, feeling like yourself again. That’s the point.

How to book us

1. Reach out through our contact form. Use the form on our homepage and include “Media request” or “Podcast request” in your message.
2. Tell us the basics. Your name, outlet or show, topic, audience, format and deadline or preferred recording dates.
3. Share your questions or angle. The more we know, the more useful we can be.
4. We’ll confirm quickly. We’ll let you know if we’re a good fit, and if we aren’t, we’ll tell you that too.
5. We’ll come prepared. Expect concise answers, sources and practical takeaways for your audience.

What to include in your request

Press kit and brand assets

Need our logo, colors or a quick brand overview? Visit our Pink in Progress brand kit. For anything else, including a boilerplate description or images, just ask in your request.

About Pink in Progress (short boilerplate)

Start with our most popular reads

• Nobody warned me about new mom loneliness
• Why working out with friends actually works
• What does a wellness coach actually do all day?
• Postpartum body image: learning to love the body you’re in
• Coach, dietitian or therapist: who does what?
• Going gray is an act of freedom

Let’s make something helpful together

The best wellness stories make people feel seen and give them something to try. That’s what we aim for in every conversation, whether it’s a 30-second quote or an hour-long episode.

Thank you for considering Pink in Progress. We can’t wait to hear what you’re working on.

• Media
• Podcast guest
• Women’s wellness
• Expert source
• Community